Mission & Name
US Foreign Policy (Dr. El-Najjar's Articles)
Wicked Israeli Tourist Board's Attempt to Wipe
Palestine Off the Map
A Statement By the Palestine Solidarity
ccun.org, July 18, 2009
Nearly 500 complaints that Israel’s tourist ministry was
attempting to remove Palestine from the map have been upheld by the
Advertising Standards Authority.
In an adjudication released today
(Wednesday 15 July), the ASA ruled that posters advertising Israel as a
tourist destination had breached its Truthfulness clause by using a map that
portrayed the Palestinian West Bank and Gaza and the Syrian Golan Heights as
being part of Israel.
In actual fact, those three areas were
illegally occupied by Israel in 1967. UN Resolution 242 demands Israel’s
withdrawal from all three areas, as well as from East Jerusalem.
posters, headlined ‘Experience Israel’, appeared on London Underground sites
in May. The Palestine Solidarity Campaign, together with Jews for Justice
for Palestinians, wrote letters to the ASA and Transport for London asking
for their removal,.
The ASA received a total of 441 complaints,
which it considered in its ruling. A further 600 complaints were received by
Transport for London.
The Israeli Ministry of Tourism announced it
would be removing the posters just a week after the first complaints were
In its ruling – made against the Israeli Government
Tourist Office - the Investigations Executive of the ASA concluded that the
ad was misleading, as it implied that the West Bank and Gaza and the Golan
Heights were part of Israel, thereby breaching CAP Code clause 7.1
The ASA said the ad must not appear again in its
Hugh Lanning, chair of the Palestine Solidarity
Campaign, said the decision was the right one.
He added: ‘At a time
when Palestinian history, culture and memory are all under threat of
extinction, this ruling by the ASA is welcome and significant.
demonstrates an awareness amongst a wider public, not just campaigners, that
Palestine does exist and that it is struggling against an unjust and illegal
occupation. This crude attempt by the Israeli tourist office to wipe
Palestine off the map has rightfully failed. It was particularly sickening
to see Gaza being included on a tourist map of Israel, when it is
suffocating under Israel’s brutal blockade.
‘Only five months
before the ad was rolled out across tube stations in London, Israel launched
its horrific military assault on Gaza, killing over 1400 Palestinians.
Israel is preventing even essential medicines and health workers from
entering Gaza, and international solidarity workers are frequently blocked
from entering the West Bank. The Palestine Solidarity Campaign would like to
thank all those who took the time to complain about this advert.
‘We note that this is the second time* the ASA has ruled against the use of
misleading maps in tourist promotion of Israel. We call on all those
responsible to ensure that in future, any similar adverts will not be
The ruling will be published on the ASA’s website on
July 15 at www.asa.org.uk
*The first ASA ruling was in April 2008 and concerned adverts placed in the
For more information or comments please contact Sarah
Colborne, director of policy and campaigns, Palestine Solidarity Campaign.
T: 020 7700 6192 or 07971 424296. E:
The Palestine Solidarity
Campaign (PSC) aims to raise public awareness about the occupation of
Palestine and the struggle of the Palestinian people. PSC seek to bring
pressure on both the British and Israeli government to bring their policies
in line with international law. PSC is an independent, non-governmental and
non-party political organisation with members from communities across the
Palestine Solidarity Campaign
Box BM PSA
Tel: 020 7700 6192
Fax: 020 7609 7779